The gaps become obvious when offers, people, and channels sit on the same page.
Do this honestly and roughly. Messy is fine. Messy is the point. Keep your first-instinct answers; don't polish them yet.
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Your GTM Clarity Map is Your Data, Not Ours
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List everything you currently sell or could sell: products, services, programs, the retreat, the community, the thing you do on the side. For each one, write every way you've described it before. Don't pick the best yet. Dump them all.
Duplicate an offer toggle if you need more.
List every type of customer you're trying to reach. For each: who they are, what they're trying to get done, how urgent it feels, and which offer or offers are for them.