Product & Business Analyst | SQL • Power BI • Python | Fintech & E‑commerce


📌 Quick Links


👋 About

I'm an Analytics-focused Accounting & Finance graduate (IBA Karachi, 2021) specializing in Business & Product Analytics with SQL, Power BI, and Python skills. My projects include e-commerce performance analysis and fintech fraud detection.

Detail-oriented and curious, I transform complex data into actionable insights that enhance efficiency, customer experience, and decision-making.

Seeking entry-level Business/Product Analyst roles in fintech and e-commerce startups to solve meaningful, data-driven problems.


🚀 Projects

Project 1 — Olist E‑commerce Analytics

Key Analysis

I analyzed the Brazilian e-commerce dataset (Olist) using SQL (DuckDB in Jupyter Notebook) and Power BI to uncover valuable business insights.

The comprehensive dataset includes 100k+ orders, 3k sellers, and 70k products from 2016–2018, with data on customers, orders, payments, reviews, sellers, products, and geolocation.

Data & Tools: Olist dataset (orders, customers, reviews), SQL, Power BI

Deliverables: