COMPETITIVE PRICING INTELLIGENCE

Automated Data Collection for E-commerce Brands

Sukhbat Sukhbaatar | Competitive Intelligence Analyst

Competitive Pricing Intelligence — Vuori vs Ten Thousand

Project: Competitor catalog and pricing analysis

Objective:

Build a structured view of competitor products, pricing, variants, categories, and promotional activity to identify meaningful pricing differences between two DTC athletic brands.

What I built:

• Mapped 1,601 SKUs across Vuori and Ten Thousand
• Collected product names, variants, categories, prices, and discount information
• Normalized products into 4 categories: Shirts, Shorts, Pants, Other
• Built an interactive dashboard for comparing both brands
• Added CSV, Excel, and JSON export
• Automated the data collection and refresh workflow

Key findings:

• Shirt pricing showed a 52% difference between the two brands
• Shorts showed a 35% difference
• Vuori had active promotional pricing while Ten Thousand was not discounting at the time of collection
• Pricing differences varied significantly by product category rather than following one simple store-wide pattern