A researcher with 7+ years of experience driving digital transformation across diverse industries (Previous work at LINE, Tokopedia, Telkom Indonesia). I specialized in mixed-method research, translating complex behaviors from B2B, B2C, and Marginalized user groups into actionable product and business strategies. By leveraging creative design and a collaborative approach, I influence cross-functional teams to build impactful, user-centered experiences.
:medium-icon-black: Medium
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Strategic Sense-Maker
I’m not only providing “just insight” but bringing sense-making to it, revealing the meaning from nuance and context that link user needs, product, and business decisions.
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Bridge Builder
With my strong skills in communication and problem-solving, I connect product, business, and other stakeholders to collaborate on achieving a comprehensive solution.
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Impact Driven
I’m not just acting as an insight repository, but also influencing and advocating for user insights to drive business impact. I’m providing insights while monitoring, tracking, and advocating for them to stakeholders.
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“I’ve had the pleasure of working with Batari for years, and I’m trully proud to see her tremendously growth over time. She’s not only a skilled researcher but also a great teammate, able to solve complex problems and provide clarity with clear direction. Not to mention, she’s a joy to be around and incredibly likeable” Nanda Bagus Prakoso, previously Head of Research Telkom. Worked with Batari on the same team at Telkom
“Talking to Tari was so much fun, I crave to learn much research from her. She has great at communication and collaboration, problem solving and decision making, and always providing us with best and insightful report.” Asterifani Azzahra, Previously Senior UX Writer at Bytedance. Worked with Batari on the same team at Tokopedia
My nickname is Tari, and it's nice to e-meet you!
My experience across diverse sectors, including E-commerce (B2B, B2C, and O2O), Micro, Small, and Medium Enterprises (MSMEs), and retail and supply-chain logistics, enriches my research by enabling me to translate deep behavioral insights into impact-driven strategies. Moreover, my passion for social impact has given me a proven ability to connect with grassroots and marginalized communities and deliver human-centered, inclusive research insights.
My work begins by translating the deep 'why' behind user behavior into clear, actionable insights that create tangible impact. I use this understanding to design and facilitate workshops and co-creation processes, shaping not just digital products but entire programs and services. I see myself as a bridge-builder, enabling cross-functional collaboration by breaking down organizational silos. By grounding everyone in a shared understanding of the user, I empower teams to solve the right problems, together.