Use these ChatGPT prompts to define your brand voice and client avatar so you can use ChatGPT to help write copy that actually sounds like you and will attract the right kind of clients.

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Brand Voice Guide

Gather 5-10 writing samples of either things you have written or examples of other writing that you want to sound similar to.

Here are some sample ideas you could upload:

• Email newsletters
• Blog posts
• Longer social captions
• Longer bits of text from your site

Steps

❶ Find your writing sample

❷ Save it as a PDF (repeat for all writing samples)

❸ Upload PDFs into ChatGPT & go prompt by prompt

❹ Copy & paste everything it gives you into a Google Doc

❺ Export your Google Doc as a PDF & upload it into ChatGPT anytime you want it to write something for you!

Prompts

• Analyze these writing samples and describe the tone, voice, and personality traits they reflect.

• What kind of person or brand does this writing sound like? Describe its attitude, style, and communication values.

• Summarize the voice in 5 adjectives. Provide examples from the text to support each one.

• Identify common phrases, sentence structures, and stylistic elements used throughout.

• Are there any recurring rhetorical devices, idioms, or metaphors?

• How does this writer structure their paragraphs, transitions, and calls to action?

• What emotional tone does the writing convey? How does it try to make the reader feel?

• How does this writing create trust, relatability, or authority?

• Based on this writing, who is the audience? Describe their mindset, needs, and language preferences.

• Is the tone formal, conversational, persuasive, educational, or inspirational?

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Client Avatar

A well-crafted customer avatar gives you laser clarity on:

• The exact words and phrases to use in your marketing (ahem, messaging magic).
• What kind of offers, visuals, and sales pages will actually resonate.
• Who to look at for brand inspo—because you’ll know what your person already loves.
• How to stop the scroll and finally convert browsers into buyers.

Steps

❶ Answer questions below - mainly the Basic Details questions and any other you’d like

❷ Start with 1 prompt at a time below

❸ Copy & paste everything it gives you into a Google Doc

❹ Export your Google Doc as a PDF & upload it into ChatGPT anytime you want it to write something for you!

Questionnaire

I have a BIG list of questions you can answer about your ideal client. It's unlikely that you'll need to answer every one of these questions but I wanted you to have plenty of options so that you can pick and choose.

Open a toggle to view & answer questions:

• 🧠 Start with Basic Details
• 💡 Values & Beliefs
• 🎯 Pain Points
• 📱 Media & Content
• 🛒 Buying Behavior
• 💼 Work Habits
• ✨ Aspirations + Objections

Prompts

• If I provide you with some details about my ideal customer, can you help me build a complete customer avatar? I’d like help filling in any gaps and creating a profile I can use to guide my marketing efforts. (paste in the client avatar details)

• What else can you do to round out this avatar to help me market directly to her?

• Summarize the voice in 5 adjectives. Provide examples from the text to support each one.

• Come up with a set of her buying objections. Be specific about language she uses and provide examples for how I can overcome those objections.

• Generate a list of phrases she often uses and phrases she never uses.

• Offer brand positioning examples tailored to her mindset

• Come up with 20 content hooks that will capture her attention.

• Generate 50 Emotional Triggers to Use in Copy

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