for Instagram:
| Date | Platform | Content Type | Topic/Theme | Caption/Copy | Media/Visuals | CTA | Status |
|---|---|---|---|---|---|---|---|
| MM/DD/YY | Product photo | Product Highlight | Step into the world of sustainable fashion—where every step matters. These shoes aren’t just stylish; they’re a part of the story. 🌿♻️ #auntie.ng #prelovednotunloved | High-quality product photo of the shoe, showcasing the details and design. | Shop now and be part of the change. Link in bio to find your perfect pair | Draft | |
| MM/DD/YY | Client Feature | UGC/Client Feature | Here’s our model looking absolutely radiant in Auntie.ng! When fashion tells a story, it’s always more meaningful. 💫 #StyledByAuntie | UGC (user-generated content) or a client wearing Auntie’s pieces in their personal style. | Want to be featured? Tag us and share your Auntie.ng style! 💖 | Draft | |
| MM/DD/YY | Inspirational Quote | Self-Love | Things I’m learning: being gentle to my body will not rid her of her strength. 💪💕 Embrace your natural beauty and let your confidence shine. #auntie.ng #selflove | A simple, peaceful image with a quote overlay. | How do you practice self-love? Share with us! | Draft | |
| MM/DD/YY | Image | Aesthetic, Sustainable fashion | Luxury meets sustainability. Pre-loved pieces that are timeless, elegant, and ethical. #auntie.ng | Styled product in a minimalist, aesthetic setting. | Shop now for your next timeless piece. | Draft | |
| MM/DD/YY | Infographic | Sustainability, Preloved fashion | Sustainability is chic, and so is preloved fashion. Here's why! #auntie.ng | Clean infographic design highlighting benefits of preloved fashion. | Share with your friends who are passionate about sustainable fashion! | Draft |
rows for vertical entries:
| Date | Content Type | Topic/Theme | Caption/Copy | Media/Visuals | CTA | Status | |
|---|---|---|---|---|---|---|---|
| MM/DD/YY | Lifestyle/Product Showcase | Cozy Style | Bottega Veneta Mesh Pumps Size 38 Sitting pretty in style and comfort. Our preloved pieces are perfect for every moment, from cozy days at home to outings in the city. ✨ #auntie.ng #sustainableluxury | A lady sitting on a warm sofa wearing preloved fashion pieces. | Find your next cozy, stylish piece today. | Draft | |
| MM/DD/YY | Aesthetic Product Feature | Product Showcase | Our curated pieces tell a story in every fold. ✨ #auntie.ng #sustainablechic | A soft, ethereal image or video of hanging preloved pieces, styled in a light and airy environment. | Shop our curated collection today. | Draft | |
| MM/DD/YY | Client/Influencer Feature | Product Feature | Calista (name of model) rocking this stunning piece from our collection. Timeless style that’s always in season. ✨ #auntie.ng #styleinspo | Client or model wearing Auntie.ng pieces, captured in a graceful and styled setting. | Shop this look now and make it yours. | Draft | |
| MM/DD/YY | Short-Form Video (Reel) | Product Highlight | Love at first sight. Our latest collection will have you dreaming of your next style adventure. ✨ #auntie.ng #fashiongoals | A lovely short-form video shot w photo in mood board used as cover photo for reel. | Tap to shop the full collection. | Draft | |
| MM/DD/YY | Reel | Styling Tips | Styling tip: Mix your preloved and new pieces to create a unique, personalized style that speaks to you. Here’s how we do it. ✨ #auntie.ng #sustainablefashion | Close-up of shoes with a fun, high-energy vibe. | Which pair are you adding to your cart? | Draft | |
| MM/DD/YY | Static Image | Product Feature | Styling made easy. This simple, effortless heel is all about curating timeless pieces that you’ll wear again and again. ✨ #auntie.ng #styleinspo | A styling reel showing different ways to mix pre-loved pieces with new fashion. | Save this reel for your next styling session. | Draft | |
| MM/DD/YY | Short-Form Video (Reel) | Product Feature | Shoe cam alert! These pre-loved shoes are ready to walk into your wardrobe. 👠✨ #auntie.ng #shoegoals | A styling short-form video shot w photo in mood board used as cover photo for reel. | Tap to shop these timeless pieces. | Draft | |
| MM/DD/YY | Carousel | Care Tips | How to remove stains from linen like a pro. It’s all about loving your clothes the right way. 💡✨ #auntie.ng #sustainablecare | Carousel post with step-by-step tips on how to care for linen clothing. | Save this post for when you need a quick laundry hack! | Draft | |
| MM/DD/YY | Influencer Feature/Review | Product Promotion | @influencername or model name looking fabulous in their Auntie.ng find, proving that style is timeless. ✨ #auntie.ng #prelovedluxury | Outdoor/Indoor photo of an influencer wearing Auntie.ng pieces. | Shop the look now and tag us in your next post! | Draft | |
| MM/DD/YY | Short-Form Video | Unboxing Video | Unboxing this beautiful, preloved piece from our latest collection! Ready to elevate your wardrobe with something special? ✨ #auntie.ng #unboxing | Unboxing video of a preloved luxury piece. | Want to see more? Check out our collection today! | Draft | |
| MM/DD/YY | Infographic | Sustainability Education | Rewearing is caring. Sustainable fashion isn’t just good for the planet—it’s good for your wardrobe, too. 💚♻️ #auntie.ng #sustainablefashion | Infographic highlighting the importance of rewearing clothes. | Embrace sustainable style and shop preloved today | Draft | |
| MM/DD/YY | Static Image | Product Showcase | This fashion (piece) is ready to make a statement in any setting. ✨ #auntie.ng #vintagechic | Flatlay or overlay of a fashion piece, styled on a vintage chair outdoors. | Tap to shop this must-have piece. | Draft | |
| MM/DD/YY | Carousel | Promotional | Want to sell your pre-owned luxury pieces? Join Auntie.ng and make fashion circular. 💫 #auntie.ng #sellwithauntie | Promotional image inviting users to sell their preloved items with Auntie.ng. | Ready to declutter? Click the link to get started. | Draft | |
| MM/DD/YY | Static Image | Product Feature | These (preloved piece) shoes are hanging around waiting for a new owner. 🥿✨ #auntie.ng #shoegoals | Artistic photo of a available pieces (shoe) hanging elegantly. | Find your new favorite pair today! | Draft | |
| MM/DD/YY | Carousel | Sustainability Education | The 7 forms of sustainable fashion: From rewearing to swapping, discover how you can make your wardrobe more sustainable. ♻️✨ #auntie.ng #sustainablefashion | Carousel post outlining the 7 forms of sustainable fashion. | Which form of sustainable fashion do you practice? | Draft | |
| MM/DD/YY | Inspirational Image | Empowerment | You go, girl. Your style is unique, and we’re here for it. ✨ #auntie.ng #goals | Inspirational image with an infographic celebrating individual style. | Tag a friend who embodies this vibe! | Draft | |
| MM/DD/YY | Curated Content (Model Close-Up) | Product Showcase | Close-up of the details that make these pieces timeless. These are the essentials every wardrobe needs. ✨ #auntie.ng #timelessstyle | Close-up of a model wearing Auntie.ng pieces, focusing on the details. | Shop these essentials today. | Draft | |
| MM/DD/YY | Testimonial/UGC | Customer Engagement, Community | Here’s what our amazing community / Client has to say about Auntie.ng! 🌟 ‘The quality and style are unmatched. Truly one-of-a-kind pieces!’ — @username. Thank you for supporting sustainable fashion! #auntie.ng | Image of the client with their purchased piece or a text-based post with a review. | Thank you for shopping with us! Tag us in your Auntie looks for a chance to be featured. | Draft | |
| MM/DD/YY | Carousel/Image | Monthly Recap, Community | What a month it’s been! Here’s a look at our highlights and best sellers. Thank you for your continued support in building a more sustainable fashion future. Let’s keep the momentum going! #auntie.ng | A collage or carousel featuring best-selling items, key events, or highlights from the month (e.g., special collaborations, events, or new arrivals). | Which piece was your favorite this month? Let us know in the comments! | Draft | |
Tiktok Calendar for Auntie.ng, with 3 videos per week that are engaging and suitable for the platform's short-form video format:
| Week | Content | Caption | Visuals Needed | CTA | Topic | Content Type |
|---|---|---|---|---|---|---|
| Week 1 | Product Showcase: Shoes | Step into style with pre-loved luxury shoes. Timeless. Sustainable. Stylish. #auntie.ng | Quick product showcase of shoes, rotating them in a stylish, dynamic shot. | Shop now! Link in bio. | Pre-loved luxury, Sustainability | Product Showcase Video |
| Client Feature | Another stunning look featuring @username rocking our pre-loved pieces! Style that speaks for itself. #auntie.ng | User-generated content or client in a featured outfit, styled casually. | Tag us to be featured next! | Community, Fashion | UGC/Client Feature Video | |
| Shoe Cam | These boots were made for walking... Watch these beauties in action! #auntie.ng | Close-up of shoes being worn, capturing their movement and styling. | Which pair are you eyeing? | Product Feature | Trend/Challenge Video | |
| Week 2 | Product Aesthetic | Luxury meets sustainability. Pre-loved fashion that’s elegant and eco-friendly. #auntie.ng | Stylized shots of the product with background elements (e.g., plants, vintage props). | Discover timeless elegance. Link in bio! | Sustainability, Fashion | Aesthetic Product Video |
| Reel on Styling Tips | How to style your pre-loved pieces for any occasion! Tip 1: Layer it! #auntie.ng | Quick styling video showing 2-3 ways to style a single piece (e.g., jacket, shoes). | Tag a friend who needs this tip! | Styling Tips, Fashion | Styling Tips Video | |
| Lady in Preloved Pieces | Cozy and chic! Pre-loved pieces for the ultimate relaxing vibes. #auntie.ng | Woman relaxing in a cozy space, wearing stylish preloved items (e.g., sweater, shoes). | Which look would you wear to relax? | Comfort, Sustainable Fashion | Lifestyle Video | |
| Week 3 | Preloved Not Unloved Infographic | Pre-loved is the new luxury. Sustainable fashion that’s fashionable, too! #auntie.ng | Fun, animated infographic showcasing the benefits of preloved items. | Share this with a friend who loves fashion! | Sustainability, Fashion | Informational/Infographic |
| Client Feature - Walking in Pieces | Walking in style, thanks to Auntie.ng! How do you rock your pre-loved finds? #auntie.ng | Client walking in a stylish outfit featuring Auntie.ng pieces. | Show us how you style your finds | Fashion, Community | Client Feature Video | |
| Unboxing or Gifted Partnership | Excited to unbox this gifted pre-loved beauty! Watch till the end for a surprise... #auntie.ng | Unboxing video of a gifted item, showing the packaging and product up close. | What’s your favorite find? Drop a comment! | New Arrivals, Partnerships | Unboxing/Partnership Video | |
| Week 4 | Shoe Styling Video | Here’s how we’re styling shoes this season. Pair it with a dress or jeans, and you’re ready! #auntie.ng | Dynamic video of a model styling shoes with different outfits. | Which look do you prefer? Tell us below! | Styling, Fashion | Styling Tips Video |
| Rewearing is Caring Infographic | Rewearing isn’t just caring for your wardrobe, it’s caring for the planet! #auntie.ng" | Infographic animation showing statistics about the impact of rewearing. | "Share this with your eco-friendly friends!" | Sustainability, Fashion | Educational/Infographic | |
| Month's Recap: Highlights | What a month it’s been! Best sellers, new arrivals, and more. Let’s look back at our top moments! #auntie.ng | A quick, dynamic recap video showing best-selling items and key moments. | Which piece was your favorite this month? | Monthly Recap, Highlights | Recap/Highlight Video |
This calendar incorporates a mix of client features, styling tips, product showcases, and sustainability-driven content, all of which all of which should perform well on TikTok’s platform, engaging the audience with short, visually appealing videos.
The current photos in the moodboard are placeholders and will be replaced with the client's photos once they are available.