We’re looking for a CRM Associate to join the Marketing & Growth team and drive lifecycle campaigns across email, push, WhatsApp, SMS, and in-app channels.

You’ll own segmentation, targeting, campaign execution, and retention initiatives across the user journey.

What you’ll do

• Build and execute CRM campaigns to drive engagement, retention, and revenue.
• Manage user segmentation and personalized lifecycle journeys.
• Run campaigns across Push, Email, WhatsApp, SMS, RCS, and in-app channels.
• Track campaign performance, conversion, retention, and ROI.
• Use AI and automation tools to scale campaign execution.
• Support churn prevention and win-back campaigns.

What we’re looking for

• Experience in lifecycle marketing experience.
• Hands-on experience with MoEngage, CleverTap, or WebEngage.
• Strong understanding of segmentation, targeting, and campaign execution.
• Comfortable with Excel/Google Sheets and campaign reporting.
• Familiarity with AI tools for faster execution is a plus.
• Interest in fintech, investing, or personal finance preferred.

Qualities that stand out

• Strong attention to detail and ownership mindset.
• Fast-moving, proactive, and highly organized.
• Clear communicator with a bias for action.