Or you can call me Sakura as your wish ;)
<aside> 🎨 Hello! I'm Eric Chen, I am the Founder and Head of Sakura Records, an independent music label with over 10 million total streams. Leading a team of 50+ members, I specialize in project management, A&R, and strategic B2B partnerships, bridging innovative music with top-tier gaming studios and high-profile content creators
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Since founding Sakura Records in December 2021, I have scaled the label from a passionate startup to a fully independent powerhouse. By late 2025, we successfully secured independent distribution rights across major platforms like NetEase Cloud Music and TME, marking a successful pivot in our business model.
My expertise lies in end-to-end project management—from conceptualizing albums to executing cross-platform marketing campaigns. I have successfully negotiated B2B licensing deals with over 10 rhythm game developers (including Phigros and Orzmic) and spearheaded cross-industry collaborations with top-tier KOLs and Virtual Uploaders (VUP) talents reaching millions of subscribers. Beyond digital distribution, I also direct offline live events and oversee talent coordination. I am deeply passionate about blending creative vision with robust business execution.