Delivering a family safety app prototype and pitch in just 3 weeks.

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TEAM

1 Designer 1 Project Manager

DELIVERABLES

Mid-fidelity wireframes High-fidelity UI designs Interactive prototype

DATE

July → August 2018 (3 weeks)

Summary

In just three weeks, I partnered with a Nagarro Product Studio project manager to conceptualize, design, and prototype a concept companion app for Sony’s smart tracker device. It required quick and constant back-and-forth with the client to create and perfect wireframes, screens, and a prototype, both for iOS and Android. The app was designed to help families track loved ones, communicate instantly and set up trusted places, with real-time alerts for emergencies. Our lean, focused team moved rapidly from ideation to a polished prototype, culminating in a product pitch to Sony’s team in San Francisco.

Besides the app, we also managed to ideate on the tracking device so we could evaluate the app’s features based on what the device could deliver.

Timeline of Improvements

• Week 1: Discovery, user persona definition and low-fidelity wireframes
• Week 2: High-fidelity UI design and interaction flows
• Week 3: Interactive prototype, pitch preparation and delivery to Sony

The Challenge

Sony’s brief called for a companion app that would make their smart tracker device truly family-friendly. The app needed to:

• Allow real-time location tracking of underage family members;
• Let users set up trusted places (safe zones) and receive alerts if someone leaves or enters these areas;
• Provide an emergency detection feature;
• Enable quick voice communication;