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+44 7341 056602
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I work at the point where data stops being neat and decisions start to matter.
I have completed an MSc in Marketing and Strategy at Warwick Business School, following a Bachelor’s degree in Business Administration with a specialisation in Marketing Management from Symbiosis Centre for Management Studies. Across both, my focus has been on understanding how customer behaviour, technology, and commercial constraints shape real business outcomes. My dissertation explored how Augmented Reality influences customer experience and marketing performance, with an emphasis on what organisations should do differently as a result.
Before this, I worked at WPP Media (GroupM) on high-visibility campaigns for large FMCG and entertainment brands. I managed six-figure budgets across multiple markets, partnered closely with analytics and buying teams, and supported decisions that played out in real time. Performance moved daily. Trade-offs were unavoidable. Clarity was not optional.
It was in this environment, decoding briefs, challenging assumptions, and debating audience insight, that I realised strategy is not a layer added at the end. It is the work itself.
Whether I am shaping a market view, interrogating user behaviour, or translating analytics into a narrative leadership can act on, I bring a structured, thoughtful approach to problem-solving. This portfolio brings together selected work that reflects how I think and operate across brand, business, and data.
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Fun fact: You'll find that at the very end. Like dessert. Where it belongs.
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