Writing myself into social situations (a.k.a. work) since 2017.
I’m a creative storyteller who, weirdly enough, also enjoys the business side of things. Currently leading content strategy at Moxo, a workflow automation platform, where I look after all things organic growth, digital PR, and more.
With 9+ years as a writer and marketer, I’ve thrived in both agency and in-house settings. And I’ve led creative teams of writers, designers, editors, and SEOs for over 7 years.
<aside> <img src="https://i.pinimg.com/736x/92/d1/db/92d1db1521d374335498624cc95e9554.jpg" alt="https://i.pinimg.com/736x/92/d1/db/92d1db1521d374335498624cc95e9554.jpg" width="40px" />
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<aside> <img src="attachment:fa06f432-05be-4d32-b850-1217d4b6d03c:sl_z_072523_61700_01.jpg" alt="attachment:fa06f432-05be-4d32-b850-1217d4b6d03c:sl_z_072523_61700_01.jpg" width="40px" /> Let's be mutuals on Twitter (not X)
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<aside> <img src="attachment:066c1dbf-b2ca-41d7-af12-013f8ea6e771:6a4714b1334c504d3f2c913a_moxo-logo.png" alt="attachment:066c1dbf-b2ca-41d7-af12-013f8ea6e771:6a4714b1334c504d3f2c913a_moxo-logo.png" width="40px" /> Senior Content Marketing Manager Moxo (September 2025 - Present)
💪🏽 Defining the AI-era content and organic growth strategy: building an inbound engine optimised for SEO and AI-era search surfaces (AEO/GEO), with all programmes tied to pipeline and conversion metrics. 💪🏽 Restructured the full website content hierarchy using the hub-and-spoke model, resolving a large legacy content archive into a coherent topic-cluster architecture that improves crawlability, internal link equity, and organic funnel entry points. 💪🏽 Building a digital PR and link-building programme focused on third-party placements and LLM citation signals to strengthen domain authority and brand discoverability. 💪🏽 Developing Claude-powered AI automations and custom skills for content operations: research, brief generation, writing, QA, editing, and asset repurposing, scaling editorial output without scaling headcount.
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<aside> 👩🏽💻 Fractional Content & Growth Marketing Advisor Independent (October 2024 - September 2025)
💪🏽 Embedded growth advisor to B2B SaaS and tech companies: owned inbound strategy, brand voice, SEO, and editorial operations end-to-end; reduced time-to-publish ~40% for one client via a redesigned content production workflow. 💪🏽 Advised podcast and YouTube creators on content strategy and editorial planning; managed hiring, team-building, and creative production processes for multiple clients.
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<aside> <img src="attachment:775d445c-4497-46e0-8471-1ac2033446f1:logo-c776a2e7.svg" alt="attachment:775d445c-4497-46e0-8471-1ac2033446f1:logo-c776a2e7.svg" width="40px" /> Content Marketing Lead Aftershoot (June 2024 - September 2024)
💪🏽 Defined the content playbook and strategy, setting guidelines to scale with the company. 💪🏽 Led the content function along with several key projects, including the podcast launch and the blog design revamp, in the time I was here. 💪🏽 Scaled and streamlined blogpost production, contributing roughly $20k in annual revenue from new and revamped posts in just three months.
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<aside> <img src="attachment:e26f8559-545e-457a-a173-94787f2fd433:96_96.png" alt="attachment:e26f8559-545e-457a-a173-94787f2fd433:96_96.png" width="40px" /> Senior Content Marketing Manager SpotDraft (August 2022 - May 2024)
💪🏽 Joined as Content Marketing Manager and was promoted to Senior Content Marketing Manager. 💪🏽 Built the podcast up from scratch, including hiring my own team of writers and editors made up of both in-house and outside talent. 💪🏽 Led key initiatives close to achieving business goals, starting from writing and revamping SEO blog posts and interviewing thought leaders for our blog to leading organic social strategy for the brand and its C-Suite.
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<aside> <img src="attachment:fc34ecef-03c9-41c8-a76d-bbde7b3c4363:logo.svg" alt="attachment:fc34ecef-03c9-41c8-a76d-bbde7b3c4363:logo.svg" width="40px" /> Head of Content - Applesutra Full Circus (July 2021 - July 2022)
💪🏽 Brought in to manage the digital publication and social media community, Applesutra, owning content and marketing strategy end-to-end — from blog posts and website copy to Instagram Reels, livestreams, YouTube videos, & more. 💪🏽 Led a team of writers, designers, and SEOs, ramping up the website Domain Authority up from 19 to 55 and leading us to a 170% increase in website page views over a period of 6 months.
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<aside> <img src="attachment:ea40b9f5-096b-481d-8376-f982f9300b36:buzzfeed_logo.jpeg" alt="attachment:ea40b9f5-096b-481d-8376-f982f9300b36:buzzfeed_logo.jpeg" width="40px" /> Shopping & Products Writer BuzzFeed India (September 2019 - June 2021)
💪🏽 Brought in lots of clicks and affiliate revenue by reviewing and recommending interesting products to the BuzzFeed audience. 💪🏽 Also created some of the fun quizzes and relatable posts BuzzFeed is known for.
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<aside> <img src="attachment:fc34ecef-03c9-41c8-a76d-bbde7b3c4363:logo.svg" alt="attachment:fc34ecef-03c9-41c8-a76d-bbde7b3c4363:logo.svg" width="40px" /> Writer & Sub-editor Full Circus (October 2019 - July 2020)
💪🏽 Led content strategy for clients like HSBC, Jaina Group, and Max Estates. 💪🏽 Supervised and edited content written by the editorial team, as well as wrote for clients like Tripadvisor. 💪🏽 Built out content calendars, brand guidelines, and more for both internal as well as client use.
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Hi there! I’m Kshitija Agrawal.
Writer. Editor. Marketer.
<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> Email
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Content Writing
Copywriting
Scriptwriting
Content Marketing & Strategy
Campaign Planning & Management
Social Media Marketing (LinkedIn, YouTube, Instagram, TikTok, Twitter & More)
Podcast Production
AI Prompting
Team Leadership
Learning Languages
Building Processes
<aside> <img src="/icons/graduate_pink.svg" alt="/icons/graduate_pink.svg" width="40px" /> BA in Journalism & Mass Communication
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Reading Books (Fiction. Can’t Do Non-Fiction Sorry)
Watching K-Dramas and Vibing to BTS
Writing Stories (Currently WAYYY Into Post-Apocalyptic Societies)
Collecting Languages Like Pokemons. Currently Learning Mandarin, Korean, and French
Thinking Up Ideas for a Podcast. Or a YouTube Channel. Or an Instagram Page
People are known to say nice things about me actually
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“I worked with Kshitija back when she worked as a content marketer at SpotDraft.
She is an extremely strong writer and got our podcast (The Abstract) off the ground. Her efforts also helped our podcast grow to over 20,000 impressions, 1000+ downloads, and gain subscribers across all major podcasting platforms.
I would definitely work with her again!”
— Rohith Salim Cofounder & Chief Product Officer @ SpotDraft
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“Kshitija’s ability to take ownership of complex projects and deliver measurable results set her apart.
During our time together, Kshitija revamped key blog posts, improving time on page and conversions. Her SEO expertise secured featured snippets and top SERP rankings for high-value keywords, ensuring our content stood out. She also created comparison landing pages that brought in thousands of views and directly contributed to lead generation. Her work on these pages helped us win deals against major competitors.
In social media, Kshitija played a crucial role in growing our LinkedIn presence. She is a pleasure to work with and always contributed positively in meetings and team events. Kshitija delivers exceptional results across diverse initiatives, and any team would be lucky to have her expertise.”
— Matthew Stein Marketing @ Agent AI, Former VP Marketing @ SpotDraft
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“I managed Kshitija directly for nearly two years and she’s probably one of the brightest content marketers I’ve ever worked with. She cares deeply about her work, takes time to really understand the audience and their motivations and ensures she’s creating something that’ll actually resonate. I could always count on her to take care of things while I was OOO, and that in itself says a lot about her. She’ll be a great addition to any team.”
— Surbhi Saraf Content Marketing Consultant, Former Associate Director of Content @ SpotDraft
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i think of fun copy. i think of u.
LOVE LOVE LOVE THE COPY DAMN GIRL
met someone today who just loved our post so much 😋 [attached video of meeting a potential customer at an event]
Folks, I was looking at blog performance earlier today, and I noticed that the average time that people are spending on our blog has increased significantly in the last three months (the chart below is data for organic traffic from the US - there's a similar trend for global traffic as well!) This is primarily because of the posts we've revamped and the new posts we've published - most of which @Kshitija worked on. Great job, Kshitija.
