I'm a Product Designer with a growing focus on digital growth and search visibility. With 4+ years of industry experience, I excel at UX research, wireframing, prototyping, and usability testing, ensuring every design decision aligns with both user needs and business goals. Alongside that, I bring 3+ years of marketing collaboration experience, spanning SEO, paid campaigns, and performance reporting, now sharpened through hands-on SEO and Google Ads work for clients and my own brand, eNKay. It's given me a structural, data-informed lens to how products get discovered and grow, not just how they function.
I enjoy collaborating with cross-functional teams, advocating for user-centric solutions, and continuously learning to refine my craft, whether that's a wireframe, a campaign, or a content strategy. Let's create work that not only functions seamlessly but also finds and reaches the people it's meant for.
<aside>
<img src="attachment:b70839d3-a582-4e68-883a-cb85241687cc:mdi_linkedin.png" alt="attachment:b70839d3-a582-4e68-883a-cb85241687cc:mdi_linkedin.png" width="40px" />
LINKEDIN
</aside>
<aside>
<img src="attachment:81135fbf-e225-4845-9853-861464db0693:Behance-Logo--Streamline-Logos-Block.png" alt="attachment:81135fbf-e225-4845-9853-861464db0693:Behance-Logo--Streamline-Logos-Block.png" width="40px" />
BEHANCE
</aside>
Contact
+94 71 259 8390
[email protected]
Katunayake, Sri Lanka
$$
\color{549C6E}\rule{630px}{2px}
$$
Case Studies
Projects
Work Experience
Teloz - SEO & Google Ads Executive (Contract) (Jun 2026 - Present)
- Managing end-to-end SEO and Google Ads strategy across client accounts in the travel and transport sector, spanning campaign planning, technical audits, and paid media execution.
- Built and launched two Google Ads search campaigns (UK and Australia markets) from scratch, covering keyword research, ad group structuring, ad copywriting, and audience segmentation.
- Conducted full technical SEO audits with 20+ prioritised action items per site, covering site speed, indexing, schema markup, and accessibility, improving mobile PageSpeed performance score from 27 to 86.
- Diagnosed a site-wide Google Analytics 4 tracking outage using Tag Assistant and direct site inspection, identifying the root cause and coordinating a fix with the development team.
- Designed custom GA4 conversion tracking for dynamic URL structures (booking confirmation flows) without requiring developer resources, using event-based and pattern-matching configurations.
- Built custom GA4 event tracking for non-form conversion paths (e.g. WhatsApp click-to-chat), extending conversion visibility beyond standard form submissions.
- Built cross-functional priority and readiness checklists to align SEO, development, and paid media requirements ahead of campaign launches.
- Identified UX and consent-flow issues impacting paid traffic conversion rates and proposed geo-targeted, audience-segmented solutions to reduce bounce.
- Researched and proposed Generative Engine Optimization (GEO) and AI-search content strategies to improve client visibility across AI-driven answer engines such as ChatGPT, Perplexity, and Google AI Overviews, applying structured, citation-friendly content principles alongside traditional SEO practices.
Netronk Innovations - Product Designer (Freelance) (Nov 2025 - Jun 2026) (8 mos)
- Lead end-to-end UX for 3+ product initiatives, including a fitness product currently in development.