The Problem

B2B management consultancies — firms with 10 to 50 employees, managing 8 to 20 active client accounts worth $500K to $5M in annual revenue — are operating client relationship health on memory, gut instinct, and periodic check-ins. When a client is about to leave, the consultancy finds out when the client sends the cancellation email.

By that point, the relationship is already over. The account manager's mental model of "things seem fine" was wrong for weeks before anyone noticed.

The reason this happens is not negligence. It is a structural impossibility. Watching 8 to 20 client relationships simultaneously — tracking email tone, meeting cadence, invoice timing, and informal signals from calls — requires more continuous attention than any partner or account manager can give it alongside actual client work. So nobody watches continuously. Everyone reacts.

Four Compounding Pain Points

• Risk is invisible until it's a crisis. A late invoice, a cancelled meeting, and a shorter email reply are each individually unremarkable. Together, over three weeks, they are a client who has mentally already left. No consultancy has a system watching for the combination.
• Compound patterns are never traced. Detecting that three small negative signals form one serious risk pattern requires someone to hold all of them in their head simultaneously, across every active account, continuously. This almost never happens until it's too late.
• Nobody can quantify revenue at risk. Most consultancy partners cannot say today, in dollars, how much of their active book is genuinely at risk of churning in the next 60 days. They find out when the client doesn't renew.
• Recovery outreach is always written after the damage, under pressure. By the time someone realizes an account needs a save-the-relationship email, it's rushed, generic, and reactive — never the thoughtful, evidence-based message that would actually work.

Target User

Primary: Founders and managing partners at B2B management consultancies with $500K–$5M in annual recurring or project-based client revenue, 8–20 active accounts, no dedicated Client Success function.

Secondary (productized): Any relationship-based professional services firm — agencies, legal practices, financial advisories — where client health depends on distributed human signals rather than product usage telemetry.

The Real Problem Statement

The gap between a client relationship quietly deteriorating and a partner knowing about it, understanding why, and acting on it — that gap is where six-figure engagements are lost. Sentinel closes that gap by making the monitoring continuous, the diagnosis evidence-based, and the recovery outreach immediate.

Why Current Solutions Fall Short