Cosmetrics AI is an original product concept I developed by applying what I've learned about automotive inventory tracking and web-scraped market data to the beauty industry.

01 / The Problem

Beauty brands have limited visibility into how competitors are performing, particularly at the individual product and shade level.

Four Key Gaps

1. Lack of Transparency

• Limited visibility into competitor performance.
• Category trends are often siloed or unavailable.

2. No Daily Inventory Tracking

• Limited access to daily SKU-level stock movement.
• Brands lack visibility into competitor velocity and sell-through.

3. Industry Misalignment

• Retailers, brands, and investors rely on different datasets.
• Trends may only become apparent after they've already happened.

4. Limited Access to Data

• Independent and direct-to-consumer brands often lack dedicated data science teams.
• Enterprise analytics solutions can be expensive or too broad for smaller brands.

02 / Competitive Landscape

I explored three categories of existing solutions to identify where Cosmetrics AI could offer something different.

Market Data & Trend Intelligence