03 · Qualification Engine

Aria evaluates every caller against a 100-point scoring rubric embedded in her system prompt. Points are allocated by proven conversion signal strength — not arbitrary weighting.

The 6 Factors

Factor	Points	Rationale
Decision Maker Title	25	CEO, Founder, VP, Director signals buying authority
Budget Mentioned or Confirmed	20	Explicit budget signals reduce sales cycle length
Urgent or Defined Timeline	15	A specific deadline indicates an active buying event
Professional Email Domain	15	Company domain confirms verified business context
Specific Use Case Described	15	Self-qualified leads require less effort to convert
Company Size Signal	10	Routes the lead to appropriate service and pricing tier
Total	100

Routing Logic

Score ≥ 80 → Full booking stack: calendar check, confirmed booking, Slack notification, complete briefing to ANR team
Score < 80 → Booking still offered but without priority Slack interruption
Clearly not a fit → Gracefully declined, no booking created

How Aria Qualifies Mid-Conversation

Unlike SmartForm AI which scores a static text submission, Aria builds the score dynamically across a live conversation. Each question in the six-phase conversation flow surfaces one or more qualification signals:

Greeting phase — Name, company, role captured passively
Surface Problem phase — Use case specificity and urgency signals emerge
Qualify phase — Budget and timeline directly surfaced
Bridge to Booking phase — Decision maker authority confirmed

The score is assembled from the full transcript context, not from explicit form fields. This is the core advantage of voice AI over form-based qualification.