The Gemini agent evaluates every submission against a 100-point scoring rubric. Points are allocated by proven conversion signal strength — not arbitrary weighting.


The 6 Factors

Factor Points Rationale
Decision Maker Title 25 Title is the strongest predictor of buying authority. A CEO or Founder can sign. A coordinator cannot.
Budget Mentioned or Confirmed 20 Explicit budget signals reduce sales cycle length by ~40%. A lead that mentions budget is twice as likely to convert.
Urgent or Defined Timeline 15 A specific deadline indicates a buying event in motion, not casual exploration.
Professional Email Domain 15 Company domain email confirms a verified business context. Gmail or Yahoo addresses indicate a higher proportion of unqualified submissions.
Specific Use Case Described 15 A lead that describes their exact problem has already done the work of qualifying themselves.
Company Size Signal 10 Mentions of team size or headcount help route the lead to the appropriate response tier and pricing conversation.
Total 100

Routing Logic


Why the Threshold is 80 and Not 70

The Slack notification is an interruption. Every false positive — a medium-intent lead that triggers a founder ping — erodes trust in the system. The threshold must be high enough that every notification feels urgent and worth acting on.

Tested against 20+ submissions before locking at 80. Tighter than a typical screening threshold because the cost of a wrong notification in a sales context is higher than a wrong flag in a screening context.