What this page is

A living changelog of how INA is evolving—positioning, messaging, offers, and worldview.

Current positioning (today)

• Positioning statement:
• What’s new / sharper:
• What I’m letting go of:

Messaging updates

• Words/phrases I’m leaning into:
• Words/phrases I’m avoiding:
• New metaphors or frameworks:

Experiments

• [ ] Content experiments:
• [ ] Product/offer experiments:

Lessons learned

Timeline

2026-