| Stage | Definition |
|---|---|
| Acquisition | Target B2B founders and solo sales operators at SMBs with 5–50 employees running inbound lead operations |
| Activation | First successful lead processed end-to-end — form to scored result to email sent — within 90 seconds |
| Retention | Founders who receive at least one HIGH priority Slack notification in week one continue using the system through week four at significantly higher rates. The notification itself is the retention hook |
| Revenue | Cost per lead processed under $0.02 at current Gemini API pricing. At 200 leads/month, total infrastructure cost remains zero on free tiers |
| Referral | A founder who sees a HIGH priority lead handled at 11pm with no intervention has an immediate story to tell |
| Metric | Target |
|---|---|
| Happiness | Founder satisfaction score ≥ 4.5/5 |
| Engagement | Average leads processed per week; Slack notifications opened within 5 minutes |
| Adoption | % of inbound leads processed through SmartForm vs manual handling |
| Retention | Founders active across 2+ consecutive months |
| Task Success | Response time from form submission to email delivery consistently under 90 seconds |
| Metric | Target |
|---|---|
| Output Reliability | > 99% valid JSON response rate |
| Hallucination Rate | < 2% |
| Consistency | > 95% reproducibility for identical inputs |
| Latency | 45–90 seconds end-to-end including email delivery |
| Cost per lead | < $0.02 at current API pricing |
Response Speed × Lead Quality Score
The system succeeds when high-intent leads are responded to faster AND founders spend less time on low-intent ones. Both must improve simultaneously. Optimising one at the expense of the other is a failure state.