Phase 1 — MVP (Months 0–2)

What's built: Webhook intake, 6-factor scoring, personalised email, Slack notification, Supabase logging, React dashboard.

Success gate: Under 90-second response time and > 99% pipeline reliability.

Phase 2 — Intelligence Expansion (Months 3–4)

• Lead enrichment integration pulling company context from Apollo or Clearbit before email generation
• Multi-touch follow-up sequence for leads that do not respond within 48 hours
• Lead comparison dashboard showing score distribution over time

Success gate: Consistent weekly usage and enriched emails showing measurably higher reply rates.

Phase 3 — CRM Intelligence Layer (Months 5–6)

• Full CRM integration — HubSpot or Pipedrive — for two-way sync
• Predictive lead scoring using historical conversion data to refine 6-factor weights dynamically
• Analytics for founders to understand which lead sources produce the highest quality submissions

Success gate: > 70% of qualified leads tracked through to deal outcome. Scoring weights updated based on real conversion data.

Strategic Principle

Depth before breadth. Each phase builds on validated learnings from the previous stage before expanding scope.