I’ve created a video version of it - PART 1

The Ridge is an everyday carry DTC brand that has been able to grow to a near $1B valuation target without any venture capital, generating 9-figures in annual sales through their website.

Here is the full breakdown of their Meta ad creative strategy they use to acquire new customers.

In this breakdown we’re going to point out:

1. Their angle/message diversity
2. Their format diversity
3. Their Visual diversity
4. Their concepts diversity
5. Their hooks diversity
6. Their Identity and persona diversity