| Stage | Definition |
|---|---|
| Acquisition | Target B2B professional service founders with 5–50 employees in US, UAE, Canada, Australia, UK |
| Activation | First successful end-to-end call — prospect calls, Aria qualifies, booking confirmed, team briefed — in under 90 seconds |
| Retention | Businesses that receive at least one fully briefed lead in week one continue using the system through month two |
| Revenue | Infrastructure cost at SMB scale is effectively zero on free tiers. Monetised as ANR service deployment at $3,000–$8,000 per client |
| Referral | A founder who sees a call handled at 11pm with a brief in their inbox by midnight has an immediate story to share |
| Metric | Target |
|---|---|
| Happiness | Prospect satisfaction — natural conversation, no friction, booking confirmed before call ends |
| Engagement | Calls completed end-to-end without dropout |
| Adoption | % of inbound calls handled by Aria vs human |
| Retention | Monthly active deployments across client accounts |
| Task Success | Call to booking consistently under 90 seconds |
| Metric | Target |
|---|---|
| Call Answer Latency | < 3 seconds |
| Call to Booking | < 90 seconds median |
| Qualification Accuracy | Correct routing of fit vs not-fit callers |
| Tool Call Success Rate | > 99% bookAppointment success |
| Transcript Accuracy | Deepgram Nova 2 with smart formatting |
Calls Answered × Bookings Confirmed
The system succeeds when every inbound call results in either a confirmed meeting or a qualified disqualification — with zero calls going to voicemail.