Fiscal Year: Feb 1, 2026 – Jan 31, 2027
GTM Engineering is a growth multiplier, laser-focused on efficiency and increasing ARR.
Period: November 1, 2026 → January 31, 2027 · Synced: November 2, 2026
Four objectives and 14 key results, in the approved priority order: retention, trusted intelligence, the production factory, then spend activation flagged for possible realignment. Titles, descriptions, line items, and RACI below match the final approved OKRs in Wrike. The annual pillars and prior-quarter plans below remain planning and historical context.
| Priority | Objective | Key results |
|---|---|---|
| 1 | Improve customer retention through activation and automated engagement. | 4 |
| 2 | Build upon trusted intelligence for retention and demand. | 4 |
| 3 | Maintain and manage the software production factory to run reliable agents for GTM. | 3 |
| 4 | [Possible realignment] Spend activation engine | 3 |
Build on existing customer intelligence and agents to activate customers who have budget but have not sent, identify declining engagement, and execute useful follow-up. Support renewal and expansion conversations while keeping actions, customer responses, and results visible.
RACI