It’s all about the arguments RIDGE are using to make the prospects care about their products

I made a second part of this breakdown in video , here is it

RIDGE RING CASE

Problem aware Angles/Messages like : spending $1500 on a basic gold band is a scam etc…

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Most aware angle; the irresistible offer : two rings, a travel case, and 2 free replacements, all backed for life etc……

Solution-aware Angles/Messages like Designed with premium materials for maximum confort

etc….

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