Revenue Metrics

Overview

Revenue metrics show how much money your TikTok Shop is bringing in. These are the top-line numbers that represent your sales activity before any costs or expenses are deducted. Understanding the difference between Gross Sales, Net Sales, and GMV is key to interpreting your Dashboardly reports accurately.

Metrics

Product Sales (Gross Sales)

• What it shows: The total value of all products sold at their original listed price, before any discounts are applied.
• Formula: Sum of (Original Price x Quantity) for each item sold
• Where you see it: Dashboard, Profit & Loss, Sales & Profit
• Example: You sell 10 units of a product listed at $25 each, with a$ 5-per-unit discount. Product Sales shows $250 (10 x$ 25), not $200. The$ 50 in discounts is tracked separately.
• Important notes: This is the merchandise-only "sticker price" total. It does not include customer-paid shipping. Discounts, shipping, fees, and costs are shown as separate components. This matches TikTok's subtotal_before_discount_amount transaction field. In some places, this metric may be labeled "Product Sales," "Revenue," or "Gross Sales" -- they refer to the same product-only value.

Discount Applied

• What it shows: The total value of seller-created discounts applied to orders.
• Formula: Sum of (Seller Discount x Quantity) for each item
• Where you see it: Profit & Loss, Sales & Profit
• Example: If you run a "Buy One Get One 50% Off" promotion on a $20 item and sell 4 units (2 at full price, 2 at$ 10), Discount Applied shows $20.
• Important notes: This only includes discounts you (the seller) created. TikTok-funded product discounts are separate from seller discounts. The P&L shows TikTok-funded Product Discount separately to explain how buyer product revenue connects to settlement-based profit. Co-funded Promotion Fee is a separate expense for participating in a co-funded campaign.

Net Sales

• What it shows: Product revenue after seller-funded and TikTok-funded product discounts. Customer-paid shipping is separate.
• Formula for Order date: Gross Sales - seller discounts - TikTok-funded product discounts.
• Where you see it: Dashboard, Profit & Loss, Sales & Profit.