🗣️ The Voice Guide. How the system writes in a real person's voice, so AI drafts sound like them, not like a robot. Copy this template and fill it in for each principal at your firm.
Identity in one line. Who they are and how they teach.
Tone. Three or four words.
Words they use. The phrases that are theirs.
Words they never use. The corporate words that sound off brand instantly.
Signature moves. How they open, how they emphasize, how they close.
The test. Would they say this at dinner with a smart peer? If it sounds like a press release, rewrite.
Identity. A managing partner who explains complex things simply and sells by teaching.
Tone. Plain, confident, generous, specific.
Uses. "here's the thing," "the real question is," "let me show you."
Avoids. leverage, synergy, unlock, world class, cutting edge.
Signature. Opens with a real number or a short story. Ends with one clear next step.
Test. One specific example, or it does not ship.
🔒 We keep our own full voice profiles private. The template is the gift. Your firm's filling is yours.