Most early-stage outbound is a volume game that reads like spam. The team buys a list, drops everyone into one sequence, and opens with a line that could have gone to anyone. Reply rates sit near zero, domain reputation takes a hit, and the founder decides outbound "doesn't work" when the real problem is that nothing in the message proved it was written for that specific person.
This system does the opposite. It enriches every lead, scores the single signal worth leading with, and writes a first line that references something real about that company. Strong signals get an angle. Weak ones get filtered out instead of forced into a fake one.
[Technical: each contact is pushed through an enrichment step (company data, role, recent signals) in Make.com, then scored against a threshold. Records that fail enrichment or score too low are routed out of the send list automatically, not mailed. Error handling flags any source that fails so nothing silently drops.]
| Signal strength | What triggers it | Action |
|---|---|---|
| Strong | A specific, recent, verifiable signal (new role, active hiring, funding, public change) | Tailored icebreaker built around that signal, added to sequence |
| Medium | Relevant but generic fit (industry, size, tech stack) | Lighter company-level personalisation, added to sequence |
| Weak or none | No usable signal found | Filtered out of the send, not emailed |