🎨 Logo Typography Strategy Guide

Free Resource for Brand Identity Designers

Created by JabenArtistry

A practical guide to choosing, pairing, and using fonts for professional logo and brand identity design.

01. Logo Font Selection Framework

Brand Personality → Font Direction

Brand Personality	Font Style
Luxury	Elegant Serif
Modern	Clean Sans Serif
Trustworthy	Professional Sans
Creative	Display Font
Friendly	Rounded Sans
Traditional	Classic Serif

02. Industry-Based Logo Font Direction

🏠 Real Estate

Brand Feeling:

Luxury • Trust • Stability

Recommended Font Direction:

Elegant Serif
Clean Sans Serif Combination

Example:

Cormorant Garamond + Montserrat

💻 Technology / Startup