Featured Works

01 — Web3 Newsletter Robinhood tokenized stocks

02 — Crypto Wallet Onboarding Email Sequence Turning complicated phantom wallet features into a simple customer journey

03 — DeFi X Thread Uniswap Earn breakdown

04 — DeFi Protocol Landing Page Rewrite/Redesign Introducing a new user-friendly Aave landing page.

01 — Project Title

Robinhood’s 493 Tokenized Assets: The Future of Investing on Blockchain?

Objective:

• Turn a complex Web3/fintech development into an engaging newsletter that a mainstream crypto audience can understand without needing technical knowledge.

Target Audience

Crypto-curious investors and Web3 users interested in how blockchain is changing traditional finance.

Copywriting decisions

• Removed unnecessary technical language
• Explained tokenized stocks using everyday language
• Led with the significance of the story rather than simply reporting the news
• Used numbers as proof instead of stuffing the newsletter with statistics
• Addressed the biggest reader concern: these tokens don't represent direct ownership of the underlying shares
• Ended with a broader takeaway about blockchain and traditional investing