26 proven mini-game mechanics with the remix you could build on each one.

A companion to The Diff's idea post: Remix a game to win B2B customers. The original list of 26 comes from Tom Orbach's Mini-Game Marketing Playbook and the remix ideas are prompts to steal. Don’t read them as prescriptions. Swap in your own data jargon and in-jokes. Get funky with it!

Want ideas matched to your business? [Ask Claude](https://claude.ai/new?q=I just read The Diff's playbook on turning your company's knowledge advantage into a simple marketing mini-game%3A https%3A%2F%2Fwww.the-diff.com%2Fp%2Fremix-a-game-to-win-b2b-customers. It covers proven mechanics you can remix%2C like Wordle%2C Connections%2C A-or-B guessing%2C grid trivia%2C and dodge-and-collect. Factor in everything you already know about me and my business. Then interview me%3A ask probing questions on 1) who exactly my audience is%2C 2) the data%2C research%2C or expertise only my company has%2C and 3) what I want the game to do (leads%2C brand%2C education). Then propose 3 mini-game concepts that remix a proven mechanic with my knowledge advantage. For each%3A the mechanic it steals%2C the core loop%2C why my audience would share it%2C and the simplest version I could build with Claude in a weekend.) to design one with you, or use [the same prompt in ChatGPT](https://chatgpt.com/?q=I just read The Diff's playbook on turning your company's knowledge advantage into a simple marketing mini-game%3A https%3A%2F%2Fwww.the-diff.com%2Fp%2Fremix-a-game-to-win-b2b-customers. It covers proven mechanics you can remix%2C like Wordle%2C Connections%2C A-or-B guessing%2C grid trivia%2C and dodge-and-collect. Factor in everything you already know about me and my business. Then interview me%3A ask probing questions on 1) who exactly my audience is%2C 2) the data%2C research%2C or expertise only my company has%2C and 3) what I want the game to do (leads%2C brand%2C education). Then propose 3 mini-game concepts that remix a proven mechanic with my knowledge advantage. For each%3A the mechanic it steals%2C the core loop%2C why my audience would share it%2C and the simplest version I could vibe-code in a weekend.).

Game Mechanic Remix it for your business
Wordle Guess the 5-letter word in 6 tries A daily word from your industry's jargon — CHURN for SaaS, CLAIM for insurtech, AUDIT for fintech.
Housle Guess the house price from photos Guess the startup's ARR from its landing page, or the true cost of a project from the client brief.
Framed Identify the movie from 6 screenshots Guess the SaaS product from progressively zoomed-out screenshots of its UI.
Worldle Guess the country from its silhouette Guess the company from its architecture diagram, org chart, or blurred logo.
Waffle Shuffle letters into valid words in a grid Rearrange scrambled terms until your category's acronyms line up — compliance terms, cloud services, growth metrics.
Chrome's Dino Game Endless runner, jump the obstacles Your mascot dodges your customer's daily hazards — down-rounds, scope creep, CVEs. (This was Wiz's inspo for Wizlympics.)
Knotwords Sudoku-crossword hybrid A constraint puzzle where the answers are all your niche's terminology.
Connections Group 16 words into 4 hidden categories 16 tools, metrics or buzzwords from your space; the hidden categories are the inside joke — "things that claim to be CRMs."
Universal Paperclips Idle sim that spirals into absurdity An idle sim of your customer's job — run the support queue, the cloud bill, the ad budget until it beautifully spirals.
Coffee Golf A new short course, daily A new bite-size challenge in your product's sandbox every morning.
Bandle Guess the song, one instrument track at a time Guess the company one revealed clue at a time — funding round, first product, famous pivot.
Travle Connect two countries via bordering ones Get from seed to IPO in the fewest strategic moves, or connect two tools through their shared integrations.
Episode Identify the TV series from still frames Guess the product from Wayback Machine screenshots of its old homepages.
Queens / Pinpoint / Crossclimb LinkedIn's daily logic and word puzzles Pinpoint, your version: guess the category from 5 artifacts of your niche, one revealed at a time.
Immaculate Grid Fill a grid where row and column criteria intersect Name a company that is B2B ✕ YC-backed ✕ famous pivot — your industry's trivia grid.
Summle Combine numbers and operators to hit a target Hit the target LTV from real pricing inputs — unit economics as arithmetic.
CineQuote Guess the film from iconic dialogue Guess the founder or company from real quotes — earnings calls, postmortems, famous memos.
Murdle Logic-deduction murder mystery Whodunit for outages: deduce which service took prod down from the clues in the logs.
Strands Find themed hidden words in a letter grid Hidden industry terms in a grid, themed to whatever your niche is arguing about this week.
GeoGrid Guess countries matching grid criteria Guess the market or vendor from its stats — team size, pricing model, founding year.
Cinematrix Movie trivia grid (actors ✕ criteria) Vendors ✕ capabilities, investors ✕ portfolios, frameworks ✕ use cases.
Pedantle Un-redact a Wikipedia page word by word Un-redact a famous postmortem, strategy memo, or your own research piece, one guessed word at a time.
Contexto Guess the word by semantic closeness Guess the buzzword by how close your guesses land — brutal and perfect for positioning nerds.
Football Bingo Daily themed bingo Buzzword bingo for your industry's earnings calls, keynotes, or LinkedIn feed.
Box Office Game Predict the top-grossing films Predict which A/B variant won (the Lazyweb play), or which launch topped Product Hunt that week.
Untitled Game A mysterious blank page you figure out An easter-egg 404 page that teaches your product as players poke at it.