Sequence Overview Brand: Flourish Care Co. (Certified B Corp for organic, zero-waste period care)

Goal: Turn new email subscribers into first-time buyers by building trust around body health and gender equity.

Email 1: Welcome and Mission

Subject Line: Welcome to a better way to flow Preview Text: Your body deserves better care, and so does the planet.

Hey Amara, Welcome to Flourish! We are so glad you are here.

When we started Flourish, we asked ourselves a simple question. Why are the products we use on our most sensitive body parts packed with hidden plastics, synthetic toxins, and secretive ingredient lists?

You deserve better than that. So does our planet.

At Flourish, we make organic, leak proof, zero waste period care that honors your body and protects the Earth.

Every purchase you make helps fund reproductive health education and safe period products for women and girls in underserved communities through our impact partners.

We believe caring for yourself and caring for the world should go hand in hand.

To say thank you for joining our community, here is 15 percent off your first order. Use code FLOURISH15 at checkout. [Shop Organic Period Care]

Over the next few days, we will share a bit more about how our products work and how we are fighting period poverty together. But for now, take a look around the shop and pick out what your body needs this month.

Warmly,

The Flourish Team

P.S. Got questions about transitioning to organic products? Just hit reply to this email.

Email 2: Education and Product Value

Subject Line: What is actually in conventional pads? Preview Text: Let us unpack what goes into traditional period care.

Hey Amara,

Let us talk about something that rarely ends up on product packaging.

Did you know that standard commercial pads can contain up to four plastic bags worth of synthetic materials? On top of that, many conventional brands use chlorine bleaching, artificial fragrances, and hidden pesticides that come into direct contact with your skin.

Your skin is absorbent. What goes on your body matters just as much as what goes in it. That is why we built Flourish differently. Here is our promise to you: