#1 Template Hook: It took me [X years/months/reps] to learn [specific skill/lesson], but here’s the [short version/core lesson] in [short timeframe]. Example: “It took me 7 years to understand color grading, but here’s the 30-second version for beginners.” Visual suggestion: Show old work vs current work side by side.
#2 Template Hook: I used to [common wrong action]. Now I [contrarian/new action]. Here’s what changed. Example: “I used to post more to grow my page. Now I delete half my ideas before filming. Here’s what changed.”
#3 Template Hook: Most people think [common belief] is why [problem happens]. The real reason is usually [overlooked cause]. Example: “Most people think their skincare routine fails because of the products. The real reason is usually the order.”
#4 Template Hook: To [desired outcome], stop doing [common method] and start doing [counterintuitive method] instead. Example: “To get better at Spanish, stop memorizing random words and start repeating full sentences instead.”
#5 Template Hook: I tested [method A] against [method B] for [time/reps]. The winner was not the one I expected. Example: “I tested morning workouts against evening workouts for 30 days. The winner was not the one I expected.” Visual suggestion: Show a simple A vs B split screen with the two methods.
#6 Template Hook: [Number] mistakes that make [target audience] [undesired outcome], even when they’re doing [common good thing]. Example: “5 mistakes that make beginner photographers take flat photos, even when they’re using a good camera.”
#7 Template Hook: This is the difference between [surface-level thing] and [thing that actually creates the result]. Example: “This is the difference between writing a caption and writing a caption that gets people to DM you.” Visual suggestion: Show two examples on screen and point to the difference.
#8 Template Hook: [Relatable person] got [dream outcome] with [simple/low-resource condition]. Here’s the method. Example: “This student learned conversational French with 20 minutes a day. Here’s the method.”
#9 Template Hook: Can you [achieve dream outcome] without [common constraint]? I tested [method] for [timeframe]. Example: “Can you build muscle without eating six meals a day? I tested a simpler plan for 60 days.”
#10 Template Hook: Imagine [specific desired scene]. That starts with [vehicle/method]. Example: “Imagine opening your laptop on Monday and already having the week’s content planned. That starts with one content map.” Visual suggestion: Show the desired scene first, then the tool/system behind it.
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