SEO can be confusing! Let me help make it simple for you.
Open a keyword tool like Semrush or Ubbersuggest
Type out the keyword you think you’d like to rank for. Find one that is fits these 3 categories as best as possible: relevant, high volume, and low difficulty.
Once you find your keyword, mark it in the chart below to keep track which keyword you want to rank for each page. Each page should have 1 unique keyword so they don’t compete with each other.
Use these keywords to guide your content writing. Put your keyword in the following areas for each page:
| Page | Keyword | Volume | Difficulty |
|---|---|---|---|
| Example: Home | Oregon Coast Wedding Photographer | 70 | 23 |
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If you are ever creating a new page on your website you can refer back to this checklist to make sure you are following the same on-site SEO guidelines I’ll implement as I create each page on your website:
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This is just the surface! Hire my SEO expert to do in-depth SEO work for you on your site so you can get more traffic to your website (AKA more leads!)
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This is the text that appears after your domain name in the URL of a page. For example, https://websitedomain.com/slug Keep it short and descriptive. In Showit, when you create a new page, the page name is the slug.
This should be longer and more descriptive than the slug. Google typically displays 50- 60 characters of the title tag. Page titles are an important factor in telling search engines what the page is about. Try to include your keyword at the beginning of the page title. However, do not stuff your title full of keywords. Make sure your title sounds natural. Give every page a unique title. Search engines love unique and valuable content.
This is a short (50 - 160 characters) and a relevant description of your site that appears below your site’s link in Google. Keep it engaging, descriptive, and relevant. While Google doesn’t use meta descriptions to decide on search engine rankings, they are important for user click-throughs. A page’s meta description should be natural and active and employ the keywords that the page is targeting while still creating a compelling description that a searcher will want to click.
In 2009 Google stopped using meta keywords to determine website ranking. However, there is still a section for it in Showit. You can, and should, ignore this section.
Page speed is an important factor for SEO. It’s important to make sure all of your images are optimized in order to keep your page load time down. Try to make sure that your images are under 500KB. Name your image files so they are descriptive and relevant. Search engines use this information to let them know what the images are about. OregonElopement.jpg is much more descriptive than IMG123.jpg Add image descriptions to each image. Image descriptions inform search engines and screen readers about the image.
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Your images are an important part of your website and can have a large effect on your page’s load speed and search engine optimization. Page speed is an important factor for SEO. It’s important to make sure all of your images are optimized in order to keep your page load time down.
Try to make sure that your images are under 500KB. Not sure how to optimize your images for the web?
Name your image files so they are descriptive and relevant. Search engines use this information to let them know what the images are about. OregonElopement.jpg is much more descriptive than IMG123.jpg
Add image descriptions to each image. Image descriptions inform search engines and screen readers about the image