7-Day Launch SOP

A structured launch process turns preparation into revenue. This SOP covers the critical first week.

Pre-Launch (Day 0)

• [ ] Product finalized and quality-checked
• [ ] Listing copy written and proofread
• [ ] Images uploaded and optimized
• [ ] Pricing validated against unit economics
• [ ] Inventory or digital files ready

Day 1-2: Soft Launch

• Publish 3-5 core SKUs
• Enable all available platform SEO fields
• Share in 2-3 relevant communities (if permitted)
• Set up tracking for views, clicks, and conversions

Day 3: Monitor and Respond

• Check for questions within 2 hours
• Analyze which SKUs get the most views
• Note any technical issues (broken images, pricing errors)

Day 4-5: Rapid Iteration

• Add 3-5 new SKUs based on initial data
• A/B test main images on lowest-performing listings