Here is how it goes
As for RIDGE, here are the contents i found for every stage of awareness
UNAWARE CONTENT
I have not find them
PROBLEM AWARE CONTENT
If you let him spend $1500 on a basic gold band, you're literally just paying for the jeweler's rent and fancy lighting.
We forget how much we're getting scammed by the wedding industry just by the term "wedding" being attached.
So I got him the Ridge ring. They don't upcharge you just for the term wedding band.
It's made from tungsten and carbon fiber. Materials that are actually scratch-resistant and meant for a guy's real life.
It's a system. So you get a premium metal band for the wedding, and a dual-layer silicone one for the gym.
The beveled edges mean no pinching, so he'll actually keep it on his finger for once.
Plus, Ridge offers a lifetime warranty and free replacements if he ever loses it or his size changes.
You get high-end materials without the 3000% markup of a mall store.
Stop wasting your coffee money on retail markups and get him a ring that lasts.
Get his wedding set. At ridge.com
For me this ad is targeting a problem to solution aware audience.