Business problem: A solo business coach gets 2-3 client inquiries a month from LinkedIn but has no system. She's manually messaging people, losing track of who replied, and forgetting to follow up. She wants a repeatable outreach engine she can run in 30 minutes a day.

Deliverables:

• Ideal client profile + outreach messaging sequence (connection request → value message → soft pitch)
• Airtable CRM tracking: lead status, last touchpoint, next action date
• Automated follow-up reminders (Zapier or Google Apps Script) so no lead goes cold
• A weekly "day in the life" log: here's what I did Monday–Friday, here's the funnel numbers.

Tools: LinkedIn Sales Navigator search logic, Airtable, Zapier, Apollo.io-style sequencing

Ideal Client Profile

Must reside in the United States

Must be a people or other coaches coach

Headline reads “Executive Coach”

Should be posting content regularly on LinkedIn(2-3 times a month)

LinkedIn profile complete/incomplete

Has a personal Website

Outreach Messaging Sequence

1. Comment meaningfully on a recent post or two
2. Send a connection request referencing something they said in their post/ their work
3. After accepting to connect, send a value message
4. After getting a reply, send a soft pitch
5. Book your appointment