I turn your expertise into weekly, structured articles that AI tools like ChatGPT and Google's AI Overviews can find, trust and cite.

The problem is that your customers have stopped searching the old way

People used to type a question into Google and click through a list of websites. Now, more and more of them ask ChatGPT, Perplexity or Google's AI Overviews and get a ready-made answer instead.

That answer is built from content published on the web. AI tools pick the sources that answer the question most clearly, and those businesses get named and cited.

Most business websites aren't built for this. They describe what you sell, but they don't answer the questions your customers are actually asking. So when someone asks AI about your field, it has nothing of yours to work with.

What happens if you do nothing

Your competitors become the answer. AI tools cite whoever has explained the topic best, whether that's a rival, a big publisher or a forum thread.

You lose customers before they reach you. In a 2025 Pew Research Center* study, Google users clicked a website link in 8% of visits when an AI summary appeared, compared with 15% when there wasn't one. If you're not in the answer, many people will never see you at all.

You fall further behind. Businesses that start publishing useful answers now will have months of content in place while you're still starting from zero.

The solution is… weekly articles built for AI discovery

Every week, I’ll write one article that answers a real question your customers ask. For humans by an experienced, living, breathing human. Each month, those articles cover four content pillars tailored to your industry, so you steadily build a complete, trustworthy body of expertise that AI tools can draw on.

Your four content pillars

Every business is different, so we’ll agree your pillars together at the start. As a guide, they usually cover:

  1. The Basics. What is it, how does it work, and who is it for? Clear explanations of your products, services or field.
  2. The Decision. Comparisons, costs, what to look for, and the questions people ask before they buy.
  3. The Problems. How-to guides and solutions to the challenges your customers face.
  4. The Proof. Your experience, methods and results, showing why you're the one to trust.