This project is an AI-powered lead qualification automation built using Make.com, OpenAI, Google Sheets, and Gmail.
The system captures new leads through a webhook, analyzes the inquiry using AI, classifies the lead as Hot, Warm, or Cold, saves the lead into a Google Sheets CRM, assigns a follow-up date, and sends a structured Gmail notification to staff.
Many businesses lose potential customers because lead inquiries are not handled quickly, follow-ups are not tracked, and lead information is scattered across different platforms.
This automation helps businesses respond faster, organize lead data, prioritize high-intent prospects, and reduce missed follow-ups.
Webhook receives new lead data → OpenAI analyzes the inquiry → JSON module parses the AI output → Router separates Hot, Warm, and Cold leads → Google Sheets saves the lead record → Gmail sends a structured notification to staff.