Business impact

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The problem: Every inquiry from the salon's website form meant a manager manually checking it, adding it to the CRM, copying it into marketing tools, and deciding what to send next.

What it looked like before: Data had to move by hand between services, leads sat waiting during delays and risked being lost, there was no automated way to prioritize a hot lead over a cold one, and customer data ended up duplicated across platforms.

What we built: A pipeline that pulls every inquiry straight from the website, files it into CRM and marketing tools automatically, has an LLM qualify it as Hot/Warm/Cold, and drops the contact into the right marketing segment — all without a manager touching it.

Result: New-lead processing time dropped from several minutes to a few seconds, manual data transfer disappeared entirely, and manual handling time overall fell by 80% across more than 100 leads processed through the workflow.

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An automated lead-processing system with AI qualification, CRM synchronization, and marketing segmentation built with n8n and LLMs.

Project details

Context:

• Business/industry: Beauty / Salon Services
• Current process: Inquiries came through a Wix website form. After that, managers manually checked new leads, added them to the CRM, transferred data to marketing tools, and decided on the next communication flow.

Problem:

• Processing requests took too much time because data had to be moved manually between services.
• There was a risk of losing leads due to delays in handling.
• There was no automated system for lead prioritization.
• Marketing segmentation was done manually or not done at all.
• Customer data was duplicated across multiple platforms.

Solution

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The system automatically receives inquiries from the website, sends them to the CRM and marketing tools, performs AI-based lead qualification, and adds the contact to the appropriate segment.

Tools used: n8n, LLM, Wix Forms, Zoho CRM, Klaviyo, Google Sheets, Telegram.

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