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New case study, not in the Canva portfolio. Drafted from your Projects overview doc and resume bullets. Edit freely.

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The challenge

Copy review and approval was a bottleneck in the marketing workflow, taking about three working days.

The approach

• Designed the framework and workflow logic before briefing the technology team
• Defined the review criteria: channel, brand voice, user language, content requirements and legal rules
• Built a content library of sample copy for testing and tuning
• Worked with the tech team to refine the tool's logic, then tested it across copy formats and campaign requirements

Impact

Review turnaround cut from about three working days to under one hour.

Skills

Marketing operations, workflow design, AI tooling, cross-functional collaboration

Visuals

Add screenshots or a workflow diagram here.