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1. Mission

AIxDESIGN is a non-profit community organization of practical radicals making AI work for the rest of us. We bring together designers, creatives, researchers, educators, and coders to challenge dominant AI narratives, research alternatives, and make them real.

Since 2019, we have been building a third space that sits beyond the techno-utopia vs techno-dystopia extremes: where conflicting views sit together, where more than one future is possible, and where people maintain their agency rather than handing it to the machine or the market.

We aim to strengthen digital culture by building the creative sector’s capacity to engage critically with AI; questioning the tools, systems, and narratives that shape how creative practitioners work, and developing the knowledge and practices that help them shape those systems in return.

Everything starts with our community: 1,500+ members across 65 countries, in which we are participants and stewards. With this community, we work in three interconnected modes. First, we research. Guided by decolonial, intersectionally feminist, and participatory approaches, we ask different questions and use different methods than institutional research teams do, arriving at different answers about AI and who gets to shape it. We make things – installations, images, tools, and playbooks – that help people see themselves in the work and make it their own, feeding our collective imagination and radical curiosity. And we teach, because AI is not as complicated as it is made out to be. And the more people understand how it works and how it is made, the better placed we all are to shape it. Each mode feeds the others: research informs what we make; making reveals new questions; education puts both into practice, out in the wild.

AIxDESIGN is registered in Amsterdam and operates as a global community with a reach of 20,000+.

2. The Framework behind the Program