🛒 Amazon Product Page Redesign

AI-driven UX/UI · Conversion-focused

amazon_product_page_redesign.html

🎯 Goal

Improve conversion and reduce decision friction on a complex e-commerce product page.

🧠 Problem

• Cluttered layout → hard to scan
• Key info (price, delivery, trust) not prioritized
• High cognitive load → drop-offs

⚙️ What I Did

• Redesigned layout with clear visual hierarchy
• Prioritized price, CTA, and delivery above the fold
• Grouped trust signals (reviews, returns, shipping)
• Used AI tools (Figma AI, Midjourney, LLMs) to accelerate design exploration

📊 Impact (Hypothesis)

• ↑ Conversion (+10–20%)
• ↓ Decision time
• ↑ User confidence

🧠 Key Insight

Clarity and trust drive conversion more than feature density.