My name is Eric Stradford, also known professionally as Coach Ego. I am the founder of Green Thumb Soil Media™ and Tulip Garden Media, where I help entrepreneurs, creators, and organizations discover their identity and communicate it through purposeful branding, photography, cinematography, and storytelling.
My creative journey began in music. As a recording artist known as Shabang, I have been an ASCAP-affiliated songwriter since 1995 and have been featured in Billboard magazine. Those years taught me that every successful project begins with an authentic story.
Today, my work extends beyond media production. Through the Green Thumb Method™, I guide clients through a process of uncovering who they are before deciding how they should present themselves to the world. I believe branding is not about creating an image—it’s about faithfully expressing identity. Reputation is the evidence that expression is true.
With training in Digital Cinematography from Full Sail University, I combine strategic thinking with technical craftsmanship to produce photography, video, sound design, and brand experiences that are both visually compelling and purpose-driven.
Whether I’m creating a portrait, producing a film, developing a brand strategy, or designing educational resources, my mission remains the same:
To help people discover the value they already possess and cultivate a legacy that serves others.
My Guiding Philosophy
“Branding is not the creation of an image. It is the faithful expression of identity. Reputation is the evidence that the expression is true.”
Grow Your Identity. Cultivate Your Legacy.