"Glossary" — from the Scalendo Support Portal's Getting Started with Affiliate Manager section
This comprehensive glossary defines 27 key terms across seven categories related to affiliate marketing:
Getting Started with Affiliate Marketing covers foundational concepts like affiliates (individuals/businesses earning commissions), affiliate links (unique tracking URLs), and affiliate IDs (unique performance codes).
Understanding Affiliate Campaigns explains how campaigns work, including default commissions (baseline percentages or flat fees) and product-based commissions (item-specific rates).
Affiliate Performance and Rewards defines attribution (crediting sales to affiliates), commissions (affiliate earnings), recurring commissions (ongoing payments for subscriptions), and payouts (total earned amounts).
Affiliate Program Structures describes two-tier programs (recruiting sub-affiliates), multi-tier systems (supporting up to 7 levels), and the role of sub-affiliates.
Tracking and Reporting addresses cookies (device tracking files), cookie length (duration of tracking), and clicks (link engagement metrics).
Managing Affiliates introduces the Affiliate Portal (performance dashboard) and Magic Links (passwordless login).
Leads and Customers distinguishes between leads (interested prospects) and customers (paying purchasers).