Duration
2 months
Platform
Mobile
Deliverables
Research
User Flows
Wireframes
Design System
High-Fidelity UI Design
Collaborated with
Front end Engineers
Back end engineers
Marketing Team
Afia is an AI creator tool that gives short-form content creators honest feedback on their videos before they post; analyzing hooks, captions, audio, and trend fit, then delivering specific fixes, captions, and hashtags. It's grown into a full creator toolkit, adding a script generator, content idea generator, and AI coach chatbot.
As the product expanded from one tool into a multi-feature suite, the challenge became designing an experience that could hold several distinct AI tools under one coherent system without feeling fragmented.
Most creators still operate on instinct, they post and wait to see what lands, without understanding why. Existing tools either report performance after the fact, or scatter captions, hashtags, and scripts across separate apps.
Creators without a team need feedback before they post, in one place, without needing to be marketing experts to use it — something closer to a coach than a dashboard.
Afia isn't one feature, it's a suite (video analyzer, script generator, caption generator, content ideas & hooks, AI coach). Each tool needed its own purpose-built flow while still feeling like part of one unified product, which meant establishing a strong shared design system early.
Personalizing the experience meant collecting real information about the creator (niche, audience, content style, goals) through a multi-step profile setup. Every additional screen risked losing users before they reached the app's core value, so the flow had to feel quick and worthwhile at every step.