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I bring over 18 years of experience building and running integrated B2B content programmes for global technology companies.
I manage editorial calendars, lead campaign strategy, and produce copy in both English and Polish, adapting every piece to the target audience, brand voice, and channel.
My writing spans articles, white papers, case studies, press releases, newsletters, landing pages, social copy, and thought leadership pieces.
I work directly with developers, product managers, and executives to translate complex concepts into clear, useful content. I also develop topics independently, conduct market and desk research, interview subject-matter experts, and shape the findings into well-structured materials.
I don’t just fill content pipelines. I find the story behind complex technical solutions, work out why it matters to the audience, and turn it into content people want to read and sales teams can actually use. All while making sure every piece ranks across search and AI tools, yet stays straightforward for human buyers to digest.
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Summary: A strategic article exploring how AI, automation, regulation, and changing customer expectations are reshaping traditional BPO models, and why the industry is moving toward Business Transformation Outsourcing.
Impact: Used as a thought-leadership asset to support Conectys’ positioning around AI-enabled, outcome-based outsourcing.
My Contribution: Research, topic development, writing, and editorial production.
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Summary: A strategic deep-dive unpacking what it takes to sell AI data annotation at scale. It explores how top-performing enterprises navigate AI data quality gaps, ethics, and compliance, emphasising why value comes from precision and human judgment rather than raw capacity.
Impact: Used as an executive sales enablement piece to establish market authority and position the company as a trusted partner in high-stakes AI training data pipelines.
My Contribution: Topic development, subject matter expert interviews, end-to-end writing, and editorial production.
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Summary: A research-backed guide outlining how human-centric AI, hyper-personalisation, proactive support, and ethical data usage are transforming customer experience from a traditional cost centre into a core revenue growth engine.
Impact: Served as a cornerstone expert report for C-suite decision-makers evaluating CX strategy, vendor models, and AI roadmap planning.
My Contribution: Market research, trend synthesis, outline structure, writing, and editorial direction.
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Summary: A public-sector case study detailing the modernisation of the Europe Direct Contact Centre (EDCC), covering 26 languages, 500-plus users, and 200,000 annual citizen inquiries across 27 EU member states.
Impact: Served as a flagship proof point for high-stakes enterprise and government procurement, highlighting AI implementation, GDPR compliance, and rapid operational scaling.
My Contribution: Structural narrative design, stakeholder coordination, writing, and editorial production.
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Summary: A research-backed white paper examining how global platforms manage generative AI risks, deepfakes, the explosion of user-generated content, and evolving compliance mandates through hybrid AI and human oversight.
Impact: Served as a cornerstone thought-leadership asset for enterprise Trust and Safety sales, establishing company authority in platform security and data annotation.
My Contribution: Market research, structural narrative design, framework development, writing, and editorial production.
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Summary: A high-urgency LinkedIn post translating complex EU AI legislation into an immediate operational imperative for C-suite decision-makers.
Impact: Established market authority on regulatory readiness, driving executive engagement around compliant AI integration.
My Contribution: Hook conceptualisation, copywriting, and strategic messaging structure.
Post Copy Preview:
Most executives are treating AI regulation like GDPR in 2017: something to worry about next year. That is a dangerous mistake...
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Summary: A pattern-interrupting post contrasting superficial corporate promises with verifiable, audit-backed compliance milestones.
Impact: Drove buyer trust by framing ISO certification as concrete proof of responsible AI operations rather than a routine checkbox.
My Contribution: Angle development, messaging execution, and CTA design.
Post Copy Preview:
Anyone can write a policy document promising responsible AI. Building operational guardrails that withstand independent, rigorous scrutiny is a completely different story...
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Opis: Praktyczny poradnik opracowany we współpracy z menedżerem produktu Mobile Touch by Asseco. Materiał wyjaśnia, jak wdrożyć standard PERFECT STORE w sieciach handlowych oraz wykorzystać go w celu poprawy jakości ekspozycji i wsparcia wyników sprzedażowych.
Cel: Edukacja liderów FMCG na temat automatyzacji sprzedaży oraz możliwości, jakie oferuje nowy system Asseco Business Solutions.
Mój wkład: Wywiad z ekspertem, koncepcja artykułu, napisanie tekstu i redakcja.
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Opis: Artykuł analizujący zastosowanie technologii rozpoznawania obrazu w sklepach. Wyjaśnia, jak za pomocą AI można automatyzować monitoring półek, weryfikować obecność produktów, liczbę facingów, widoczność cen oraz zgodność ekspozycji z planogramem.
Cel: Przybliżenie przedstawicielom branży retail możliwości wykorzystania AI oraz wsparcie pozycjonowania firmy jako eksperta w obszarze nowoczesnych technologii dla handlu.
Mój wkład: Współpraca z wewnętrznym ekspertem, napisanie artykułu i redakcja.
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Portfolio Note
Selected articles follow different editorial guidelines, including a 2026 shift from British to American English. Exact traffic and conversion figures are confidential under NDA.
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