Warsaw, Poland · Remote across Europe · [email protected] · LinkedIn
I'm a senior B2B content writer and strategist working in English and Polish for global technology companies, from enterprise software and AI to customer experience (CX), Trust & Safety and BPO.
I've worked through every major shift in B2B content, from traditional PR and lead generation to SEO and now AI-driven search. That's taught me what lasts: clear thinking, strong research and messaging that earns trust with senior buyers.
I own the full content cycle: strategy, SME interviews, writing, editorial planning, publishing, distribution and performance tracking. I've partnered with sales leaders and executives to turn complex products into C-suite narratives, and today, as Content Lead at Conectys, I run the editorial roadmap, SEO content and an executive LinkedIn ghostwriting programme.
I work closely with developers, product managers and executives to turn specialist knowledge into content readers can understand and use. I find topics worth covering, research the market, interview experts and shape what I learn into clear, well-structured pieces.
I'm equally comfortable working independently. When experts have little time, I can take a project from research to final copy on my own, using reliable sources and my own editorial judgement.
For me, content is more than filling a publishing calendar. I look for the story worth telling and why it matters to the reader. I write with search intent and AI-powered discovery in mind, but always for people first: plain, human and useful.
I use AI as a research and drafting assistant, not a replacement for thinking. Tools like ChatGPT, Claude and Perplexity help me explore topics faster, test angles and speed up first drafts. Strategy, expert input, fact-checking and the final voice stay with me.
I'm also learning and applying ways to structure content so it can be found and cited by AI search tools, not only by Google.
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Summary: A strategic article exploring how AI, automation, regulation, and changing customer expectations are reshaping traditional BPO models, and why the industry is moving towards Business Transformation Outsourcing. (Publication: 2026)
Purpose: Thought-leadership piece supporting Conectys’ positioning around AI-enabled, outcome-based outsourcing.
My Contribution: Topic development, research, writing, and editorial production.
Why Legacy Outsourcing Models are Breaking in 2026_Article.pdf
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Summary: A research-led article examining how deepfakes, AI-generated identities and romance scams are creating new risks for online platforms, and what businesses can do to detect and prevent fraudulent activity. (Publication: 2026)
Purpose: Thought-leadership content supporting Conectys’ positioning in Trust & Safety and AI-powered content moderation.
My Contribution: Research, topic development, content structure, writing, and editorial direction.
Deepfakes and Fake Romance How to Keep Your Platform Safe on Valentines Day_Article.pdf
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Summary: A research-backed guide exploring how human-centric AI, hyper-personalisation, proactive support, and ethical data usage are reshaping customer experience and its role in business growth. (Publication: 2025)
Purpose: Expert thought-leadership resource supporting Conectys’ positioning around AI-driven customer experience.
My Contribution: Market research, trend synthesis, outline development, writing, and editorial direction.
Customer Experience Trends 2026 Strategic Insights for CX Leaders_Article.pdf
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Summary: A public-sector case study detailing the modernisation of the Europe Direct Contact Centre (EDCC), covering 26 languages, 500-plus users, and 200,000 annual citizen inquiries across 27 EU member states. (Publication: 2024)
Purpose: Case study demonstrating the delivery of a complex multilingual contact centre operation, with a focus on AI implementation, GDPR compliance, and rapid operational scaling.
My Contribution: Structural narrative design, stakeholder coordination, writing, and editorial production.
Multilingual_Europe_Direct_Contact_Centre_Case_Study.pdf
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Summary: A research-backed white paper examining how global platforms manage generative AI risks, deepfakes, the explosion of user-generated content, and evolving compliance requirements through hybrid AI and human oversight. (Publication: 2024)
Purpose: Thought-leadership and sales enablement resource supporting the company’s positioning in Trust & Safety, platform security, and data annotation.
My Contribution: Market research, structural narrative design, framework development, writing, and editorial production.
White Paper - Trust and Safety in Transition Trends, Challenges, and Future Innovations.pdf
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