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Project goal: Redesign the Amar Kolkata Metro app to make ticket booking faster, clearer, and more confidence-inspiring for everyday commuters.

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Project snapshot

1. when “working” isn’t good enough

The Amar Kolkata Metro app did its job — technically. Users could book a ticket, check a route, and make a payment. But for thousands of commuters relying on it every day, functional was not enough.

The app was slow to navigate, confusing to use, and filled with repetitive steps that turned a simple ticket booking task into a frustrating experience.

The real question was not: Can users complete the task? It was: Why does it take so long, and why do users feel unsure along the way?

My goal was clear: make the app fast, clear, and confidence-inspiring, so a commuter rushing to catch a train could book a ticket without a second thought.

redesigned app screens.

2. listening to the commuter

As a frequent Kolkata Metro traveler myself, I started with firsthand experience — the friction, confusion, and moments where the app slowed me down. But personal experience was only the starting point.

Research methods

• Personal observation and lived experience as a regular app user
• Conversations with fellow commuters and peer groups
• Qualitative feedback through informal discussions
• Quantitative inputs from app store reviews and surveys

Target users

From the research, I identified a core user age range of 17 to 40 years, mainly including college students and working professionals.