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OVERVIEW
Happy Doudous is a stationery boutique that teaches preschool methods and life skills to children. This project encompassed both an eCommerce website and a full brand identity.
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Problem Framing
The client’s existing WordPress eCommerce site had become difficult to maintain and scale. They needed:
- A clean, simple visual design
- Flexibility to publish and update content independently
- A stable foundation they could grow, rather than constantly troubleshoot
Approach
Given a tight scope, we prioritised core eCommerce features that would maximise impact without overextending resources.
- Style Exploration
- Developed mood boards to align on logo concepts, typography, and color palettes.
- Established guidelines that would apply seamlessly to both web and print collateral.
Visual Language & Patterns
- Introduced hand‑drawn illustrations paired with simple geometric shapes to reinforce a playful, child‑friendly feel.
- Derived patterns from Montessori geometric shapes, to be used as decorative elements across the site and marketing materials.
Key principles:
- Content‑first visual identity
- “Feel‑like‑home” warmth