Marketing Engineer

About BeatStars

Since 2008, BeatStars has been the pioneering and go-to online music marketplace to connect millions of recording artists and music producers worldwide. BeatStars is also the leading artist discovery tool for all the major and independent labels. Most recently, BeatStars partnered with Sony Publishing to launch its publishing arm on the platform.

Today, BeatStars has over 10 million creators engaging in our platform, and we've paid over $450M to our creator community. We continue to support independent musicians with the tools, community, opportunities, and education they need to earn a living doing what they love.

What You'll Be Doing

We are hiring a Marketing Engineer to build the marketing operating system at BeatStars. This is a hands-on builder role, not a strategy or management seat. Brand voice, creative direction, and major GTM strategy live with our CEO; this role owns the systems, automation, and execution that turn that strategy into shipped, measurable work at scale.

After multiple iterations of the traditional VP/Director-led marketing model, we have concluded that BeatStars at our current stage needs builders, not strategists. If you have spent your career configuring lifecycle stacks personally, shipping paid campaigns directly, writing SQL and Python for marketing automation, and using AI tools to scale a small team's output, this is the seat for you. If you have spent your career managing teams that did those things, this is not the role.

You will report directly to the CEO. Major launches on the horizon. You will be the operator who turns founder-led strategy into shipped systems, automated workflows, and measurable output at scale.

Responsibilities:

• Own the marketing operating system end-to-end, including lifecycle infrastructure (OneSignal, or potentially a tool of choice), paid media operations, and the marketing data layer.
• Configure and operate lifecycle automation directly. Build producer activation, artist conversion, subscription upgrade, and publishing sign-up flows yourself, not through a vendor or hire.
• Run paid media operations across Google (primary), Meta (after pixel rebuild), creator partnerships, and emerging channels.
• Build and maintain dashboards on producer activation, beat upload velocity, conversion, cohort retention, publishing sign-ups, and revenue per writer. Own the weekly metrics review.
• Build internal AI tooling for content production, creator outreach automation, asset generation, and lifecycle personalization. Fluency with Claude/GPT APIs, n8n/Zapier/Make at scale, and light scripting (Python or JavaScript) is expected.
• Hire and manage a flexible execution bench. Structure of the bench is partly defined by you and will likely include paid media operations, motion design, video editing, lifecycle build, analytics, and asset preparation.
• Execute GTM on major launches end-to-end. CEO owns strategy and narrative; you own getting it shipped on time across every channel.
• Work directly with the CEO on marketing strategy and translate that strategy into shipped systems and measurable output.
• Collaborate with product, creator success, and engineering teams to align marketing execution with platform development.
• Use AI tools (Claude, GPT, automation platforms) as leverage multipliers across every workflow you build.

What you will need: