I led a brand-wide refresh through a web redesign, replaced the product catalogue with premium imagery, and improved discoverability with an SEO copywriting overhaul and web audits. To drive revenue I ran end-to-end Meta and Google Ads campaigns, curated the TikTok Shop, managed EDM audience segmentation and secured press partnerships with Honeycombers, Zula and others.
Digital Marketing, Advertising, Media Management, E-commerce, Web Design and Management
Canva page 11: product imagery, website, Beauty Bazaar campaign.